Sony has teamed up with four-time Grammy award-winning singer-songwriter Taylor Swift for a year-long campaign to promote its Cyber-shot digital cameras, starting with the Sony Cyber-shot TX7.
The ads (see the YouTube clip) has started showing on NBC, FOX and CW, and will later be accompanied by digital and print ads carried out through June, Sony says.
Sony says it will also spread the word about the new digital camera commercial through social networks. The photo of Swift below was shot with a Phase One A/S P 30+ medium format camera.
Cyber-shot Girl Taylor Swift
