Hasselblad will announce new lenses, software, digital back and camera on September 22 at Photokina, Cologne, Germany.
The medium format camera maker says in a press invite that the press conference will be hosted by Hasselblad’s CEO and chairman Dr Larry Hansen. Others at the PC will Chris Russell-Fish (Global Sales & Marketing Director), Peter Stig-Nielsen (Director of Product Management) and Uwe Moebus (Managing Director Hasselblad Germany).
There would also be a the official launch of the “Hasselblad Masters book Vol. 2 – Emotion” on September 21.
